good karma activewear

Pure by Luce is a travel-inspired, good karma apparel line for the sporty, conscious and sophisticated woman.

We’ve got a crush on the world. We create our signature prints together with international artists we meet during our travels.

Every year, we work together with local talent from a new inspiration country to create prints that take you on exotic and feelgood journeys. Our first edition is inspired on exotic and alluring Mexico. For the second line, we were inspired by South Africa. 

Each activewear garment is made from sustainable European materials and sewn in ethically-managed factories in Portugal.

We test our limits and offer an activewear line that is made for that purpose exactly. We want to empower everyone who is designing, making, but also wearing our activewear. We cheer you to share your power.