good karma activewear

Pure by Luce is a travel-inspired, good karma apparel line for the sporty, conscious and sophisticated woman.
We’ve got a crush on the world. We create our signature prints together with international artists we meet during our travels. Every year, we work together with local talent from a new inspiration country to create prints that take you on exotic and feelgood journeys. You can discover our collections inspired by Mexico, South Africa and Morocco. 
Each activewear garment is made from sustainable European materials and sewn in ethically-managed factories in Portugal. We test our limits and offer an activewear line that is made for that purpose exactly. We want to empower everyone who is designing, making, but also wearing our activewear.
We cheer you to share your power. 


pure by luce founder Loes Vandekerckhove wearing a pink oversize sweater and the Alou Marrakech leggings (dark red printed leggings)