our newest capsule collection
The third Pure by Luce sustainable sportswear line is inspired by beautiful and diverse Morocco. Guest designer Hasna Lahmini created the prints Marrakech and Akchour, names of Moroccan cities.
Hasna Lahmini is an independent designer and art director born in Fez, Morocco. Her approach to design is exploratory and firmly rooted in her graphic design background. She aspires through her practice to challenge the preconceptions of analogue processes and local know-how and to create design solutions, products and experiences that are human-centered, unique and sustainable. Visit www.hasna.design.
Each activewear garment in the Morocco collection is made from sustainable European materials and sewn in ethically-managed factories in Portugal. Discover our third capsule collection.