Information on our use of cookie
Cookies and similar technologies do not allow to systematically collect data that enable us to identify the users of our website. They only allow us to approve the operation of our website, to understand the interests of our users and to measure the effectiveness of the content of our website.
What is a cookie?
A “cookie” is a small text file that is sent from the server of pure by luce and is stored on your computer’s hard drive. This way we can remember your preferences when visiting our website.
Kind of cookies
Cookies can be subdivided based on their offspring, function and durability.
First party cookies are cookies set by a website visited by the user i.e. the website displayed in the address bar.
Third party cookies are cookies that are set by a domain other than the one being visited by the user. A third party cookie occurs when a user visits a website and a third party sets a cookie through that website (e.g. cookies placed by Google, Twitter and Facebook).
Functional cookies are cookies that ensure the proper functioning of the website (e.g. cookies for log-in or registration, language preferences). Functional cookies are logically first party cookies.
Non-functional cookies are cookies that can be set for statistical, social, targeting and commercial purposes. They are not related to the mere technical support of the website. Cookies with statistical purposes allow us to check which pages of the website you visit, where your computer is localized etc. Cookies with social purposes allow the user to share the content of the visited website through social media directly to others. Cookies with targeting purposes allow a creation of your profile based on your surfing behaviour so that the displayed advertisement will be adapted to your interests. Cookies with commercial purposes keep track of how many and which advertisements were displayed to a user. Non-functional cookies can be first party or third party cookies.
Persistent cookies are stored on a users’ device in between browser sessions which allow preferences or actions of the user to be remembered. The cookies are activated every time the user that set these cookies visits the website (e.g. cookies set by social media such as Twitter, Facebook, Google Analytics etc.) Most non-functional cookies are persistent cookies.
Changing your browser settings
We would like to point out that Web browsers allow you to change your cookie settings. These settings can generally be found in the menu ‘Options’ or ‘Preferences’ of your web browser. In order to understand these settings better, the following links can be useful. In case you need additional information, you can consult the ‘Help’ function in your web browser.
More information on cookies
You can find useful information on cookies: http://www.allaboutcookies.org/
The association for digital marketers drafted a guide on online behavioural advertising and online privacy that you can find on: http://www.youronlinechoices.eu