The first Pure by Luce sustainable sportswear line is inspired by exotic and alluring Mexico. Guest designers Jeu de Fil created the print Tulum. Tulum is a Mexican Maya city at the Caribbean Sea which Loes visited when living in Mexico. With this print we take you on palmy and carefree journeys. 

Each activewear garment in the Mexico collection is made from sustainable Italian materials and sewn in ethically-managed factories in Portugal. Discover our first capsule collection.